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Become an AI-Native Product Engineer at ProductEngineer.camp

Step into a new era of software development where product thinking meets cutting-edge AI. At ProductEngineer.camp, you won't just learn how to code—you'll master the art of building and shipping entire digital products from end to end, backed by the modern Ruby on Rails 8 stack. Our program combines immersive technical training with design thinking, UI/UX fundamentals, and product management essentials, so you can confidently deliver delightful, end-to-end solutions that command salaries of $100k+.

Don't Just Be a Coder, Be a Builder

Picture this: engineers who don't just speak in code but in product design and customer problems.

They're driven by a professional pride and desire to build great products, transcending the traditional developer role to become genuine drivers who go on to put their names behind great products they themselves played a key role in shaping.

Product Engineers embody a holistic approach to engineering, where understanding the entire product and context around it is just as important as the technical skills required to build it. This broad perspective enables them to bridge gaps between different technical domains and ensure that the product serves its customers effectively.

AI: The New Playground

The rise of artificial intelligence (AI) tools in software development is rapidly setting new expectations for engineers. With AI tools becoming more sophisticated and capable, engineers are now expected to leverage these tools to enhance their work, not just in terms of speed and efficiency but also in terms of broadening their area of responsibilities.

Engineers in a post- ChatGPT and GitHub Copilot world are now expected to be able to work in more languages, incorporate more tools and libraries, and simply be able to deliver more, using a broader range of technologies and disciplines in their daily work.

It's probably not a great time to be the platform engineer whose job is to set up Jenkins pipelines for the product teams, when ChatGPT can easily help teams do it themselves.

For Product Engineers however this has unlocked a higher level of abstraction. With AI tools handling more of the routine and specialised tasks, engineers can allocate more time to creative problem-solving, ideation, and exploring new ways to meet customer needs.

This new level of abstraction allows Product Engineers to concentrate on product strategy, user experience, and overall system architecture without being bogged down by the intricacies of individual technologies.

The incorporation of AI into software development encourages a broader perspective, where the choice of technology becomes a means to an end, rather than an end in itself.

While AI didn't create the Product Engineer role (examples have been around for much longer); AI has made becoming a true Product Engineer much more accessible as a career path for software engineers.

Who You'll Become in 15 Weeks

Your responsibility as builders to first seek to understand the problem, before diving into solutions.

You'll concern ourselves with design, technical, and business domains; taking an active part in each to shape the product and empower others to do the same.

Your craft combines Product Thinking with great technical execution.

You'll take great professional pride in the products you ship and refuse to limit yourself to technical-only roles on your teams.

In your work as a Product Engineer, you will focus on:

  • Continuous delivery of working software over promises and estimations
  • Asking why to understand the customer problem before diving into code
  • Customer collaboration and feedback over tickets and second-hand knowledge
  • Teamwork and communication over picking up tasks and working in isolation
  • Testing the product ourselves over relying on others (especially our users) to find issues
  • Domain knowledge and ownership over outsourcing strategic thinking to someone else

Be the most in-demand member of Product and Engineering teams.

In this program, you'll become more than a full-stack developer—you'll be a Full Product Engineer, turning raw ideas into reality. Our hands-on curriculum guides you in forging a holistic perspective, from scoping features and building prototypes, all the way to orchestrating polished production launches. By the end, you'll be "AI-Native," leveraging advanced tools and workflows to move faster, collaborate better, and push your career to new heights.

Are you ready to redefine what's possible in modern software development? Join ProductEngineer.camp and unlock the skills, mindset, and professional network to thrive as a next-generation product engineer.

What You'll Learn

Rails is a full-stack framework. It ships with all the tools needed to build amazing web apps on both the front and back end.

Rails is the One-Person Framework for Product Engineers.

Shell and Git

Master command-line tools and version control for efficient development workflows.

Ruby on Rails

Build maintainable applications using modern Ruby and Rails best practices.

CSS3 & Tailwind

Build beautiful, responsive interfaces using modern CSS frameworks.

JavaScript

Add interactivity and enhance user experience with modern JavaScript.

Hotwire & Stimulus

Create reactive interfaces with minimal JavaScript using modern Rails tools.

DevOps & Cloud Deployment

Deploy and scale applications using modern cloud platforms and DevOps practices.

Design Thinking & UI/UX

Create user-centered designs that solve real problems effectively.

Product Design & Management

Learn to build products that users love and businesses value.

AI-Driven Efficiency

Leverage AI tools to enhance development productivity and innovation.

What about React?

At its core, React is a tool (of debatable value) for rendering HTML, CSS, and JavaScript—the real languages of the web. Learning React in isolation can box you into a front-end framework mindset, leaving you without a deeper understanding of how the entire web stack fits together.

By starting with Ruby on Rails and Hotwire, you'll learn the fundamental building blocks that power modern web applications—HTTP requests, server-side logic, data models, and the client-side interactivity that React or any other front-end solution ultimately delivers. Once you grasp these essentials, you can pick up any new framework (including React, Vue, Svelte, or Python-based stacks) with relative ease, because you'll understand how the web truly operates end-to-end.

Why Rails?

Holistic Learning

Rails covers everything from database migrations to user authentication to rendering HTML. You see the full picture—no blind spots.

Proven Pedagogy

Rails has a well-organized ecosystem and a clear, opinionated structure that shortens the learning curve for beginners.

Career Flexibility

A strong foundation in Rails and Hotwire fosters an understanding of fundamental web concepts. When a shiny new framework appears, you won't have to start from scratch—you'll already know how to adapt.

No Framework Limbo

If your journey begins and ends with React, you risk becoming "just a React developer." By starting with Rails, you'll build a true web engineering skill set that translates to any stack, making you more versatile, resilient, and employable in the long run. After all, code is code, and once you master the basics, you can learn anything.

The Framework of Billion-Dollar Companies

Over the past two decades, Rails has taken countless companies to millions of users and billions in market valuations.

2,000+
Open positions in the US
$119,445
Average salary
High demand
Limited talent pool

While the Rails job market might be smaller than some other frameworks, you'll be in high demand among top-tier tech companies. With fewer Rails developers in the market, you can stand out and be a big fish in a small pond.

How the Program Works

A 15-Week Full-Time Commitment—Done Your Way

This is a 15-week, immersive curriculum designed to fit your life, while still demanding full-time focus. You'll need to put in at least eight hours a day, five days a week (~600 hours)—whether that's two hours before work and six after, or a more traditional 9-to-5 schedule. The flexibility is there, but the hours aren't optional—you need to put in the time if you want real results.

1

Live Lectures & Optional Sessions

A mix of mandatory core sessions and flexible support options to fit your needs.

Mandatory Sessions:

3 Weekly Live Lectures (1–2 hours each): Core concepts, demos, and direct instructor guidance

Optional Support Sessions:

  • 15-minute stand-ups to align and check progress
  • 30-minute 1:1 coaching for personalized support
  • Group workshops (about an hour) to dive deeper into tricky topics
2

Self-Paced with Firm Deadlines

You have 24/7 access to all course materials—text-based READMEs, video demos, and hands-on labs. Whenever you complete all requirements, you'll be eligible for job placement.

Why 15 Weeks Matters:

A structured timeline preserves momentum. When you take long breaks, you'll need to relearn forgotten concepts. Even two hours a day beats marathon weekend sessions.

Lifetime Access:

Even if life intervenes and you don't finish in 15 weeks, you keep your course access. You'll still qualify for job placement whenever you complete all requirements.
3

Blogging: Write, Share, and Grow

Throughout the program, you'll blog on a set schedule, with posts due on specific days. You'll present each post at the day's stand-up, so be prepared to share your thoughts with the cohort.

Blog Content:

Your blog can be about anything—your breakthroughs, questions, or reflections on new concepts—but you must write.

Why Blogging Matters:

  • Teaching Solidifies Learning: Explaining a concept in writing is one of the best ways to understand it deeply
  • Building a Public Portfolio: Your blog showcases your learning journey and growth to future employers
  • No Excuses: There's no such thing as "too shy" or "not good enough"—just start writing!

Program Requirements:

  • Scheduled posts with daily presentations at stand-ups
  • Public portfolio development visible to potential employers
4

Present at Two Meetups

This might seem intimidating now, but we'll help you conquer stage fright. We've guided hundreds of learners through their first talk.

Meetup Opportunities:

  • NYC.rb - Ruby community meetup
  • NYC on Rails - Rails-focused community
  • Product-focused tech groups

Why Public Speaking Matters:

  • Become the Expert: Nothing proves your chops faster than standing in front of the industry with a mic
  • Networking Gold: Meet organizers, other speakers, and potential employers
  • Resume Rocket Fuel: Who wouldn't hire the person who's already speaking at the event?

Try to Speak at a Conference:

  • Learn how to write compelling conference proposals so you can speak at industry conferences.
5

Test-Driven Labs & Capstone Projects

We use test-driven labs to reinforce each lesson, ensuring you truly learn—not just watch. You'll code against automated tests and iterate until everything passes.

How Labs Work:

  • Automated testing environments that provide immediate feedback
  • Competency-based approach—not surprise quizzes
  • Iterate and improve until all tests pass

Capstone Projects:

After each major section, you'll tackle substantial projects that demonstrate your skills. These could include:

  • Building full-featured applications
  • Crafting detailed product specifications
  • Collaborating in small project teams

Team Requirements:

You must complete at least two capstones as part of a team to simulate real-world collaboration
6

Real Tools—No Cheating

Forget artificial "teaching" environments. You'll use the same stack and workflows that companies use. Collaboration is encouraged, but copying someone's work or letting them do all the heavy lifting is just cheating yourself. Employers see through that in a heartbeat.

Professional Development Environment:

  • Web-based VSCode environment configured for development
  • GitHub for version control and collaboration
  • Industry-standard development tools and productivity software

Professional Standards:

Learn and practice real-world development workflows used by professional teams
7

AI Tutor & Community Support

You'll have an AI Tutor on standby to guide you, answer questions, and help you debug—without spoon-feeding answers. When you're really stuck, rely on our comprehensive support system.

Available Support Resources:

  • Lectures & Stand-Ups
  • 1:1 Coaching Sessions
  • Study Groups & Peer Collaboration
  • Our Vibrant Community Forum
8

Open Source Contributions & Beyond

We'll go the extra mile to boost your professional reputation. Contributing to open source is a surefire way to gain credibility and demonstrate your chops. Imagine interviewing at a company already using your code—talk about a no-brainer hire.

What You'll Gain:

  • Real-world project experience
  • Public code portfolio
  • Industry recognition
  • Networking opportunities

Why Trust This Process?

I've successfully led thousands of students to new careers as founder of Flatiron School. The same proven structure powers this program. If you commit to the work, maintain momentum, and overcome obstacles head-on, you'll leave with:

  • Full-stack technical skills
  • Product design & management experience
  • A public portfolio showcasing your blogging, projects, and meetup talks

There are no shortcuts—only the structured path, unwavering support, and your own determination. If you show up and follow through, you'll build undeniable proof of your skills, passion, and expertise.

Join us, and let's make you the easiest hire any company will ever meet.

Use sensitive data without sacrificing privacy

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Standardized dev environments

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  • Performance reviews
  • Objectives and goal setting
  • Manager check-ins
Features

Find a plan that's right for you

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Starter
$ 49 /mo
For teams building apps for many public & private users.
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Business
$ 79 /mo
For teams building apps for many public & private users.
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Everything in Starter, plus:
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Enterprise
$ 129 /mo
For teams building apps for many public & private users.
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Everything in Business, plus:
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Neon has made a huge impact on compliance, while helping us become more transparent.

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GitHub provides tools that are, in a sense, invisible. You don't have to waste time trying to get them to work.

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Neon is the tool devs. The more you can make work feel native for a developer, the more cool their experience.

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Neon comes into play during the entire software life cycle. It's the de facto tool for anything related to our software.

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I have no tech skills and with Neon I can actually make good looking apps with ease.

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It's not just easier to get in touch with developers, it's also easier to bring in other team members.

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Tools like Neon Advanced Security help keep our team lean. It makes us much more efficient.

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Neon enables speed and scale. We can work on bigger projects and finish them faster.

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